BETTY CROCKER Biography - Bussiness people and enterpreneurs


Biography » bussiness people and enterpreneurs » betty crocker


Betty Crocker, an invented persona and mascot, is a brand name and trademark of 
American food company General Mills. The name was first developed by the       
Washburn Crosby Company in 1921 as a way to give a personalized response to     
consumer product questions.                                     
In 1921, the idea of Betty Crocker hatched as a Washburn-Crosby Company                 
advertising tool.                                                                       
Betty as a common woman's name Crocker for the late secretary and director of           
the Washburn Crosby Company, William G. Crocker                                         
The company first used her name to sign replies to various personal requests for         
household advice which they received from customers by mail.                             
1924 The "Betty Crocker Cooking School of the Air," began broadcasting on Friday         
mornings; eventually becoming a network program with a nation-wide audience.             
Marjorie Husted prepared the script for 10 years and (wo)manned the microphone           
for the midwestern show.                                                                 
1928 A merger of approximately 24 flour companies (including Washburn-Crosby             
Company) resulted in General Mills, Inc.                                                 
1936 Artist Neysa McMein combined various common characteristics to create a             
portrait of Betty Crocker. Betty's portrait has changed throughout the years to         
accommodate mainstream cultural expectations.                                           
1930 to 1950 General Mills published various promotional pamphlets by Betty             
Crocker. Some of these include: 1933: Betty Crocker's $25,000 Recipe Set                 
Featuring Recipes From World Famous Chefs For Foods That Enchant Men.[1][2] 1933:       
Betty Crocker's 101 Delicious Bisquick Creations As Made And Served by Well-Known       
Gracious Hostesses; Famous Chefs' Distinguished Epicures and Smart Luminaries of         
1941-1945: Betty Crocker Cook Book of All-Purpose Baking (published as an aid to         
war-time considerations in cooking).                                                     
1950 General Mills published the hardback: BETTY CROCKER'S PICTURE COOK BOOK.           
By 1991, and its seventh edition, twenty-six million copies of BETTY CROCKER'S           
PICTURE COOK BOOK had been printed.                                                     
In 2005, the 10th edition of the Betty Crocker cookbook was published, as well           
as a Spanish/English bilingual book that collects some of the more common               
recipes for Spanish-speaking readers looking to cook American-style food. There         
are also a number of Betty Crocker-branded products, such as hand mixers, which         
support General Mills' product line of foodstuffs.                                       
In 2006, it was announced that the Betty Crocker Catalog was going out of               
business, with all of its inventory on sale. Points were redeemable until               
December 15, 2006. A new online store was launched in April 2007;               will be part of the web site in                   
conjunction with                                                           
In 2008, it was announced that the entire fruit snack line will be sold to               
NestlĂ©, and the entire baking mix line (baking chips, cake mixes, etc.) will be         
sold to Kraft Foods.