EMANUEL BRONNER
Name: Emanuel H. Bronner
Born: 1 February 1908
Died: 7 March 1997
Emanuel H. Bronner (February 1, 1908 - March 7, 1997) was the eccentric maker of
Dr. Bronner's castile soap, a concentrated liquid notable for the vast amount of
lather produced from a few drops and the vast amount of tiny text on its
packaging. Although his parents were killed in the Holocaust, Bronner believed
in the goodness and unity of humanity.
He was born in Heilbronn, Germany, to the Heilbronner family of soap makers.
He emigrated to the United States in 1929, dropping "Heil" from his name to
protest the rise of Hitler.[citation needed] He pleaded with his parents to
emigrate with him for fear of the Nazis, but they refused. His last contact with
his parents was in the form of a postcard saying, "You were right. "Your loving
father." (Much more was actually written on this card, but was blacked out by
the Nazis)
He started his business making products by hand in his home. The product labels
were crowded with statements of Bronner's philosophy, which he called "All-One-God-Faith"
and the "Moral ABCs". Many of Bronner's references came from Jewish and
Christian sources, such as the Shema and the Beatitudes; others from poets such
as Rudyard Kipling. They became famous for their idiosyncratic style, including
hyphens to join long strings of words and the liberal use of exclamation marks.
In 1947, while promoting his "Moral ABC's" at the University of Chicago, Bronner
was arrested and committed to a mental hospital in Elgin, Illinois from which he
escaped after shock treatments.
After moving his family several times, he settled in Escondido, California,
where eventually his soap-making operation grew into a small factory. At his
death in 1997, it produced over a million bottles of soap and other products a
year but was still not mechanized. The firm has been the subject of many
published articles and has supported many charitable causes.
After Bronner's death, his family continued the business. They have said the
labels he wrote will not change except when required by government regulations.
As of 2007 the Bronner company still lists hemp oil in addition to jojoba oil in
the ingredients. The pH of their liquid castile soaps is about 9 to 10.
The labels are now printed with hemp seed ink.
Name: Emanuel H. Bronner
Born: 1 February 1908
Died: 7 March 1997
Emanuel H. Bronner (February 1, 1908 - March 7, 1997) was the eccentric maker of
Dr. Bronner's castile soap, a concentrated liquid notable for the vast amount of
lather produced from a few drops and the vast amount of tiny text on its
packaging. Although his parents were killed in the Holocaust, Bronner believed
in the goodness and unity of humanity.
He was born in Heilbronn, Germany, to the Heilbronner family of soap makers.
He emigrated to the United States in 1929, dropping "Heil" from his name to
protest the rise of Hitler.[citation needed] He pleaded with his parents to
emigrate with him for fear of the Nazis, but they refused. His last contact with
his parents was in the form of a postcard saying, "You were right. "Your loving
father." (Much more was actually written on this card, but was blacked out by
the Nazis)
He started his business making products by hand in his home. The product labels
were crowded with statements of Bronner's philosophy, which he called "All-One-God-Faith"
and the "Moral ABCs". Many of Bronner's references came from Jewish and
Christian sources, such as the Shema and the Beatitudes; others from poets such
as Rudyard Kipling. They became famous for their idiosyncratic style, including
hyphens to join long strings of words and the liberal use of exclamation marks.
In 1947, while promoting his "Moral ABC's" at the University of Chicago, Bronner
was arrested and committed to a mental hospital in Elgin, Illinois from which he
escaped after shock treatments.
After moving his family several times, he settled in Escondido, California,
where eventually his soap-making operation grew into a small factory. At his
death in 1997, it produced over a million bottles of soap and other products a
year but was still not mechanized. The firm has been the subject of many
published articles and has supported many charitable causes.
After Bronner's death, his family continued the business. They have said the
labels he wrote will not change except when required by government regulations.
As of 2007 the Bronner company still lists hemp oil in addition to jojoba oil in
the ingredients. The pH of their liquid castile soaps is about 9 to 10.
The labels are now printed with hemp seed ink.