CHARLES ATLAS Biography - Famous Sports men and women


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Name: Charles Atlas                                                               
Born: 30 October 1892                                                             
Died: 23 December 1972                                                           
Charles Atlas (October 30, 1892 – December 23, 1972) was the owner and         
figurehead of a bodybuilding method and its associated exercise program; he is   
most well-known for a landmark advertising campaign featuring his name and       
likeness, which has been described as one of the most lasting and memorable ad   
campaigns of all time[1]. According to his description, he trained himself to     
develop his body from that of a "scrawny weakling", eventually becoming the most 
popular muscleman of his day. His company, Charles Atlas Ltd., was founded in     
1929 and as of 2004 continues marketing a fitness program for the "97-pound       
weakling", it is now owned by Jeffrey C. Hogue.