CHARLES ATLAS
Name: Charles Atlas
Born: 30 October 1892
Died: 23 December 1972
Charles Atlas (October 30, 1892 – December 23, 1972) was the owner and
figurehead of a bodybuilding method and its associated exercise program; he is
most well-known for a landmark advertising campaign featuring his name and
likeness, which has been described as one of the most lasting and memorable ad
campaigns of all time[1]. According to his description, he trained himself to
develop his body from that of a "scrawny weakling", eventually becoming the most
popular muscleman of his day. His company, Charles Atlas Ltd., was founded in
1929 and as of 2004 continues marketing a fitness program for the "97-pound
weakling", it is now owned by Jeffrey C. Hogue.
Name: Charles Atlas
Born: 30 October 1892
Died: 23 December 1972
Charles Atlas (October 30, 1892 – December 23, 1972) was the owner and
figurehead of a bodybuilding method and its associated exercise program; he is
most well-known for a landmark advertising campaign featuring his name and
likeness, which has been described as one of the most lasting and memorable ad
campaigns of all time[1]. According to his description, he trained himself to
develop his body from that of a "scrawny weakling", eventually becoming the most
popular muscleman of his day. His company, Charles Atlas Ltd., was founded in
1929 and as of 2004 continues marketing a fitness program for the "97-pound
weakling", it is now owned by Jeffrey C. Hogue.