TOMAS BATA Biography - Bussiness people and enterpreneurs


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Tomas Bata                                                                           
Born: 3 April 1876 Austria-Hungary                                                   
Died: 12 July 1932 Otrokovice, Czechoslovakia                                         
Tomas Bata (April 3, 1876  - July 12, 1932) was the founder of Bata Shoes,           
one of the world's biggest multinational retailers, manufacturers and                 
distributors of footwear and accessories.                                             
Tomas Bata established the organization in Zlin on August 24, 1894. His brother       
Jan Antonin Bata and sister later became partners in the firm. Though the             
organization was newly established, the family had a long history of shoemaking,     
spanning eight generations and over three hundred years. This heritage helped         
boost the popularity of his new firm very quickly. With the introduction of           
factory-style production and long distance retailing, Bata modernized the shoe-making 
industry and the company surged ahead in production and profits right from its       
nascent years.                                                                       
Eventually, Bata obtained sole control over the company. World War I created a       
booming demand for military shoes, and the company quickly became one of the         
prime brands. Tomas also exhibited his business acumen, with his initiatives         
towards producing low-cost shoes for the general public, whose purchasing power       
had been significantly reduced in the aftermath of the war. He also set up           
factories and companies in other countries like Poland, Yugoslavia, India, the       
Netherlands, Denmark, the United Kingdom and the United States. These factories       
were made self-sufficient and autonomous in their design, production and             
distribution strategies, in a move to focus them towards catering to the local       
population. By the early 1930s, the Bata enterprise and Czechoslovakia were the       
world's leading footwear exporters.                                                   
Bata is also widely regarded as a businessman with an acute sense of social           
consciousness. He is quoted by many as one of the first pioneers of employee         
welfare and social advancement programs. He is credited with efforts to               
modernize his hometown providing the people with employment, and housing             
facilities, making him a very popular citizen in the town. He also became the         
mayor of Zlin.